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  CRM unit I PPT CRM Unit II PPT CRM Unit III PPT

      UNIT-I 1.CRM   directly contributes towards _________ benefits and the growth of businesses. A) Customer              B) Supplier                  C) Organisation                             D) Owner 2. The primary goal of CRM is to increase customer _________ and in turn improve business profitability. A) Benefits                  B) Satisfaction             C) Loyalty                  D) Counting 3. Five of the largest players...